How can invoice finance pay for advertising? Permjit Singh Treasury Consultant finds out
Consumer product sellers continue to spend on advertising even though product input costs are rising (inflation) (reports the FT). In other words, ads are not being forsaken because of rising inflation and the need to contain operational costs, says Cash for Invoices Limited - the single invoice buyer.
Regrettably, some advertisers and their advisers don't know whether the cost of specific advertising is worth it in terms of revenue generated. What is certain is cash is being spent to run such campaigns.
Invoice finance is a readily-available source of cash for working capital needs such as funding advertising campaigns, and it can fill the gap before revenues are received in cash.
Invoice finance is only available to businesses that trade on credit, meaning they issue invoices to their customers for future payment of goods and services sold. It can also be used for capex though less readily. It's likely advertisers will not pay in cash but by invoice, so the advertising agents can sell those invices for cash to fund their other projects and their working capital.
Cash for Invoices Limited of Chiswick London is an invoice finance company that specialises in buying single invoices. An SME can sell one or more of its trade invoices to Cash for Invoices Limited for cash. Unlike other providers, Cash for Invoices Limited only charges ONE fee, and gives the SME these other benefits:
NO commitment on the SME to sell further invoices NO charge over assets NO debt NO arrangement exit, maintenance or other fees other than a simple single charge for the cash paid in advance of the invoice payment date and NO financing facility
Cash for Invoices Limited of London offers a simple, transparent and flexible invoice finance service that helps the SME or sole trader get the essential cash they need.
To find out more, contact Cash for Invoices Limited here.